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Trendy & modern pieces designed to celebrate and promote our love for our culture


Armenia Strong was based around the idea that we, as Armenians, do proudly display our culture and heritage. Husband & wife duo Raffi & Evangina Kelechian creatively designed each piece to represent a culture they love in a fashionable and contemporary way. Taking old elements and symbols and transforming them into stylish, current pieces that can be worn by both old and young. Armenia Strong is made to represent our culture that is truly BUILT FOR ETERNITY.